Tip 1: How to write a video script

video format works, which we used to call "roller" usually involves a small timing.But the word "small" in this context is very relative.The advertising for television may have a duration of from 10 seconds to several minutes, depending on the application and the policy channel that scrolls roller.In the process of creating a video huge responsibility lies with the screenwriter, after all he comes up with the main "chipĀ» roller - history.
Guide
1
Decide the timing of future roller .If you are working on an order, the customer wishes to find out about it.From roller duration will depend on the script .In any event, any advertising or video presentation should contain two things.The first - to be as informative as possible.And here's your job as a writer, is that in a few short sentences and vivid convey basic information about the product, service or opportunity that is advertised or clip.To do this, carefully work with the text.Scenario short roller is harder to write than the text of
a news story.Because each sentence in the text should be as "stone window" - an unexpected, memorable, screaming, etc.Time for platitudes and "water injection" in short video is simply no!The second important thing - it is a form, but this is already engaged director, cameraman, if your script go into production.
2
Remember that no matter how gorgeous the text you did not write, did any spectator interesting to watch the so-called game advertisements.And they need to write is the most real film scripts with a description of the characters and action cues, which they utter.For example, because:
Ā«Corridor.It sounds nice song in French.Young girl opens the door to his apartment key goes into the living room.Everything is lined with flowers and white candles burning.The girl smiles.Briefly stopped to look around.It passes on.In the center of the large room she saw a young man sitting on the floor and smiles at her very gently.This is her friend.She comes closer and sits down.Remarks on the floor next to a bottle of wine, two glasses and ice cream brand ... "You can guess that this presents commercial ice cream.This is a good example of that scenario roller should describe clear and pleasing to all things, like a romantic date.
3
Build script advertising roller at some "shock admission."For example, a joke or a funny and ridiculous situation, which is also laughable.Provoke the audience.Describe the situation in the script from which the hero roller can get only with the help of the advertised goods.
4
Remember movie - a visual work, so let's take a brief scenario and specific, but the description of the actions of the characters.From the actions of people on the screen it should be clear what happens - less boring narration.Although if you use a voiceover, the text of the script indicates this "Sounds voiceover."
5
Try to maintain a balance between the number of visual images and spoken words of the announcer or characters.Remember that perceive information on hearing more complicated.Your job as a writer - to keep the viewer's attention their mini-story, create a situation in which the party wants to be a spectator.For example, eat ice cream is in the company of a loved one.
6
Do not forget about the target audience.If we advertise ice cream for teenagers, the scenario will be different.You can make heroes of your advertising company roller skaters or parkurschikov that go on passers snatch just unpacked ice cream.

Tip 2: How to write a script infomercial

advertising - one of the most effective methods of finding new customers and an important marketing ploy.Advertising spot on the radio or TV should attract the attention of potential customers in a short time, to familiarize them with the product and encourage buying.
How to write a script infomercial
Guide
1
clearly specify the terms of reference, convert vague wishes into a structured list of requirements to the roller, which is obtained as a result.
2
Write down all the data about the company, which owns the advertised product.Make a list of everything that is connected with the company and the goods title, unique features, brands, location, prices, price levels and so on.From this list, select the objects that will be mentioned in some way in the video, that is something that you need to pay attention to the target audience.If such objects would be too much, choose one or two top priorities.Auditory perception is not as developed as visual.Besides video should not be overloaded with information because of time limits.
3
Determine what tasks you have to perform advertising in the first step of the selected object.This objective may be one of four.Positioning (make the object known, understandable form an estimate of the listener on the object, draw attention to it, or force the client to remember the object).Deviation from the competition (to shift attention from the customers competing object to your or select it from the others).Creation of image (to confirm an existing image, or to improve its customers with new positive associations).Counter (to correct a negative opinion on the customer site).
4
Formulate what listeners or viewers need to do or think when they listen to, or view video, and that they should talk about the object of his friends.Select the target audience, that is, determine to what should belong to the community of listeners or viewers and their friends.
5
Think what a stereotype is associated with the action you want from the clients.For example, the murmur of the sea would be relevant if you want the client to relax.Beat this stereotype in the script.
6
Pick tools audio or video clips roller : sounds, music, voice - and write ad copy.
Note
Avoid scenario stamps - cooks who do not prepare the soup without a "miracle seasoning" blissful family cooking together lunch or young women who drink liquid yogurt to the floweringclearings surrounded by cows.In his scenario, look for new ways.Be original!
Helpful Hint
Remember that slogan in the movie script is everything.The brighter, aphoristic it is, the more likely it is that your script will buy.In advertising campaigns, there are whole departments involved in the development of slogans.
Sources:
  • sample script roller

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