choice of the name of the book


As one of the greatest copywriters in the world of advertising guru David Ogilvy: "Headline read five times more than the texts."Here
known case illustrates how important it is to "correct" the name of his book.Napoleon Hill spent more than 10 years interviewing world's richest people, finally published his work and the edition appeared on the shelves of bookstores.The book was interesting and its contents in demand, but no one wanted to read it.It turned out, it's in the title.It had only to change the name to "Think and Grow Rich", and the book became a bestseller.Today

author has many options for testing and identification of the most successful titles of his book.You can simply allocate a small budget for contextual advertising Yandex, or Google.A
dwords (enough 500 - 1000 rubles.) To select 10 different names and liked to arrange between them a kind of "competition."After that, everything is very simple: which ad gets more clicks, the name and can be safely used for his book.

cover, illustrations


on the cover of the book, it is important not to miscalculate.If you are not the author of the popular, people will be interested in how it looks the book, combined with the fact whether the cover, as described in.Bright, colorful cover will certainly stand out on the counter, among other books, but it is important not to overdo it.The diversity can both draw attention and push their obsession.

The same applies to illustrations.Solid text is difficult to read.Add a picture, photo or comic associated with your thoughts, you will involve even more human in the process of reading.The illustrations in art books will significantly improve the perception of the story. Please note that not all readers will learn the book first.Let's take an alternative way of reading.

Photos can be inexpensive to buy microstock (Shutterstock.com - one of the richest optional).Find artist to create a unique image can be in the popular market (in fl.ru you will find many who want to work for you).You can even announce a competition for the best illustration of your book.And you get a number of different jobs, from which will be able to select the best for your future reader.

Typography and layout of text


novice difficult to properly mark up a document - it is better to give it to one of the freelance exchanges. To make better use of texts, special publishing programs.For example, LaTex.
If you want to do everything yourself, follow a few simple rules that will significantly improve the design of your book:

1. The first lines of paragraphs should not "hang loose", iestart at the bottom of the page.
2. The header and footer should be the author's name.It's not really like the readers.
3. Choose a basic text for a serif font.In this paper editions font perceived better.