- - literature;
- - educational resources.
Select the direction of PR, in which you would like to work.This profession is too extensive to be able to it all.Evaluate the real situation with potential employers in your area.As a rule, afford a separate staff unit as a specialist in public relations can only large organizations.Even if you're not going to look for a job, check job of these companies.So you will be able to analyze which of PR most in demand in your area, what are the requirements for candidates.As a result, it will be easier to choose a direction for further development and t
borrowings of knowledge in the direction of PR, you have chosen.The best option - a higher education in the field of Marketing with an emphasis on public relations.Any short-term courses to help you learn the basics of the profession, but never give fundamental knowledge.Be prepared for the fact that, regardless of the type of education received, you will need to constantly improve their knowledge of their own.Reading books and the press, participation in seminars and conferences - an integral part of the activities of public relations specialist.
expand the circle of his personal ties: in public relations it is compulsory.In recent years it has become a very popular networking - the ability to establish mutually useful contacts at various events.Actively attend seminars, presentations, major secular parties, and try to communicate as much as possible.After some time, it formed a certain circle of people you know, and that will be useful for your future career.Find something to offer in return.In the circle of professionals, you can learn a lot of new ideas, to share their plans and projects, find business partners.
for PR specialists a huge share of professional success playing his personal qualities.This person must be able to work with the public, to persuade, to defend its position, communicate a lot, to be very mobile, creative and quickly make decisions.Think about all this is close to you, before you dive into this profession.
Nothing will understand the public relations specialist profession as experience.Arrange in a large company in the practice area or find an experienced assistant public relations.So you can see this world from the inside and get valuable experience.