In 2012, the 59th Advertising Festival was held from 17 to 23 June, and participation in it was filed 34 301 Application - a record number for the duration of the "Cannes Lions".Awards were presented in 15 categories, two of which were introduced for the first time - "Mobile Advertising" and "Events and branded content."
nomination "Creative effectiveness» (Creative Effectiveness) winner was the development agency BBH London to promote the AXE Excite.The video is well-known Russian TV viewers.His idea is that even the heavenly creatures can not resist the masculine fragrance AXE, therefore, fall from heaven to earth.
Among the winners are also the agency R / GA New York in the category, marking the "revolutionary and inn
ovative concepts in the field of marketing and advertising."The Agency took part in the development and further advancement of the original product Nike, bracelet, help to improve athletic performance.
In the category of Media Grand Prix went to the agency Manning Gottlieb OMD London for outdoor advertising campaign for the new search service Google.
In the category Press unconditional creative team won the Italian agency Fabrica Treviso, Benetton brand to come up with a campaign "Do not hate."This is a series of posters with kissing political and religious leaders.One of them, which shows the Pope kissing an Egyptian imam, because of the angry reaction of the Vatican had excluded from the series.
Russia was represented at the festival of 361 of the largest domestic work of creative teams such as Leo Burnett, BBDO Russia Group, «Instinct" RA "Sunrise" and Grape.Special laurels to our advertisers win failed.Golden Lion in the category of Mobile Network Guide «Parking douche» Agency received Look at me Russia, two bronze lions at BBDO Russia Group in the category Press for the development of Google Maps «know in advance."