Restyling is very often confused with the rebranding.It is not right.The concept of "re-branding" is much wider and includes changes within the company (installation, operating principles, mission and strategy) and external changes (new products, slogan, logo, perhaps even a new name).

restyling includes only the changes in the external style of the company.

when needed restyling

high market competition forces companies to constantly come up with something new to keep the interest of the audience to their products.In this situation, change the appearance of a product or a logo - a necessity.The brand must comply with the interests of consumers and to be modern.So trademark «Picnic», changing packaging chocolate bar and logo, select a different color
, increased its sales by 77%.

restyling applied when amending the technology to produce the product or to improve the quality of the goods.For example, "Lebedyansky" juice produced "I" for the middle segment.Eventually they realized that the juice has a high quality and can be sold at a higher price.Changing the logo and product packaging, adding elegance while maintaining awareness of the product, the company has reached a new level with customers.

How is restyled

First we need to identify the needs of consumers, their preferences and tastes.

Together with designers and marketers need to change the logo and corporate colors, given the expectations of consumers.Sometimes it's enough just to choose a different font.For example, Coca-Cola, to change the font of the logo printed on the manuscript, more than a hundred years did not make changes to it.The company is popular among its audience and does not need to be reminded.

Through restyling, better to make several versions of the new logo and appearance of the packaging.Then it is going to a focus group of representatives of the target audience, which in the course of the discussion clarified positive and negative aspects of the new style.

As a result, a vote is clear: either some version is approved, and the brand begins to work on its implementation, or need more work in search of successful stylistic changes.

After a restyling necessary to analyze the effectiveness: whether the increased sales, if there are new customers.Only in the case of positive changes restyling can be considered successful.